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Report

Authenticity in the Age of Generative AI

As AI-generated content becomes easier to produce and harder to detect, audiences are recalibrating what they trust. This report examines how the rise of generative AI is changing viewer expectations around authenticity in brand video, what signals audiences use to evaluate whether content feels genuine, and how brands can use real human footage, storytelling, and creative restraint to build the kind of credibility that AI-generated content struggles to replicate. The data shows that authenticity is not a trend; it is becoming a strategic differentiator.